Share This:

17056367051_2e806c4d00_oThe latest series at thinkBIM gave product manufacturers a platform to be heard – and to be questioned.

The discussion that followed has been up there with the most passionate of any thinkBIM series I have attended.

The good news for manufacturers is – we’re making progress.

More designers and more contractors are wanting to learn about our BIM content and process. All keen to see how this could benefit their business and how we could work with them in future.

So, when thinkBIM asked me to host roundtables at the #GreenBIM half-day event I jumped at the chance.

The topic I chose related to manufacturer BIM content and a recent post I wrote on the subject: Why Do Specifiers Ignore Your BIM Content?

The sessions provided further insight into the perception and use of manufacturer content. Groups from both sessions agreed on the following five take-aways:

There is no one-size-fits-all answer

Manufacturers need to appreciate differing attitudes and cultures within the design industry to help them deliver the best BIM solution.

Advice: Talk to your specifiers before investing.

When it comes to manufacturer BIM content – be useful

Don’t hinder projects with objects that have massive file sizes or information that isn’t relevant.

Advice: Kye Rooney – BIM Apprentice at East Riding of Yorkshire Council – made a super point: “Don’t go crazy with the 3D!”

Don’t ignore the visualisation aspect of BIM

Clients can now virtually experience a building before construction. As Alex Bill of Laing O’Rourke mentioned in the first session – visuals are now used by contractors to help win bids.

Advice: Having BIM objects could see your products used in visuals. Also consider the possibility of using BIM objects to create your own visuals for marketing purposes.

How do the costs compare to traditional product photography?

What data should manufacturers provide?

When it comes to Level of Information (LOI), what specific data does Facilities Management (FM) need? Manufacturers can provide COBie data, but does this meet FM and client requirements?

Suggestion: The client or FM should drive this. It would be good to have a manufacturer / FM discussion about the data at a future thinkBIM event.

Getting the data values correct

It was clear from discussions about my Guide to BIM Object Data that manufacturers need more help in this area.

Some manufacturers are providing data but not always relevant data, and not always to the correct values. The group agreed that manufacturers need to address this if the data is to be of use further on in the construction process.

Suggestion: Su Butcher suggested a good starting point would be to get the Guide to BIM Object Data into the mainstream, possibly via the BIM4M2 group (BIM for Manufacturers and Manufacturing).


Thanks to all who contributed during these sessions. I look forward to continuing the conversation at future thinkBIM events.