Category: BIM 4 M2

Manufacturer’s Roundtable – Take-Aways

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17056367051_2e806c4d00_oThe latest series at thinkBIM gave product manufacturers a platform to be heard – and to be questioned.

The discussion that followed has been up there with the most passionate of any thinkBIM series I have attended.

The good news for manufacturers is – we’re making progress.

More designers and more contractors are wanting to learn about our BIM content and process. All keen to see how this could benefit their business and how we could work with them in future.

So, when thinkBIM asked me to host roundtables at the #GreenBIM half-day event I jumped at the chance.

The topic I chose related to manufacturer BIM content and a recent post I wrote on the subject: Why Do Specifiers Ignore Your BIM Content?

The sessions provided further insight into the perception and use of manufacturer content. Groups from both sessions agreed on the following five take-aways:

There is no one-size-fits-all answer

Manufacturers need to appreciate differing attitudes and cultures within the design industry to help them deliver the best BIM solution.

Advice: Talk to your specifiers before investing.

When it comes to manufacturer BIM content – be useful

Don’t hinder projects with objects that have massive file sizes or information that isn’t relevant.

Advice: Kye Rooney – BIM Apprentice at East Riding of Yorkshire Council – made a super point: “Don’t go crazy with the 3D!”

Don’t ignore the visualisation aspect of BIM

Clients can now virtually experience a building before construction. As Alex Bill of Laing O’Rourke mentioned in the first session – visuals are now used by contractors to help win bids.

Advice: Having BIM objects could see your products used in visuals. Also consider the possibility of using BIM objects to create your own visuals for marketing purposes.

How do the costs compare to traditional product photography?

What data should manufacturers provide?

When it comes to Level of Information (LOI), what specific data does Facilities Management (FM) need? Manufacturers can provide COBie data, but does this meet FM and client requirements?

Suggestion: The client or FM should drive this. It would be good to have a manufacturer / FM discussion about the data at a future thinkBIM event.

Getting the data values correct

It was clear from discussions about my Guide to BIM Object Data that manufacturers need more help in this area.

Some manufacturers are providing data but not always relevant data, and not always to the correct values. The group agreed that manufacturers need to address this if the data is to be of use further on in the construction process.

Suggestion: Su Butcher suggested a good starting point would be to get the Guide to BIM Object Data into the mainstream, possibly via the BIM4M2 group (BIM for Manufacturers and Manufacturing).


Thanks to all who contributed during these sessions. I look forward to continuing the conversation at future thinkBIM events.

Thought-provoking presentations, lively debate & #bimbeers at last Wednesday’s #TBIM2015

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Wednesday 4th March saw the second event in our thinkBIM Construction and Assembly series, a twilight seminar on BIM 4 Manufacturers in conjunction with BIM4M2 task group. The event featured three presentations and a lively Q & A session which generated much debate & further discussion to take forward to future thinkBIM events.

The full presentations (slides & vocal) from the event are available to view at the link below. Please note, the feed has been edited in parts due to protection of sensitive information.


Please also check out our storify of the event below, summarising the best tweets of the evening

Our next event on 1st April is our #GreenBIM half-day conference featuring  presentations on behavioural change, an update on the NBS Digital Toolkit, a quick fire pecha kucha session and much much more! More info and booking here

Many thanks as always to our supporters


We’ve joined up with the BIM4M2 group to bring you BIM 4 Manufacturing

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The next event in our thinkBIM construction and assembly series will be a joint twilight event with the BIM 4 Manufacturers & Manufacturing Group. on 4th March at Old Broadcasting House in Leeds. The event will start at 17:30 and finish around 19:30.

BIM4M2 is one of the BIM Task Group working groups involving people and organisations concerned with BIM for manufacturers (the organisations) and manufacturing (the process). Members include a healthy mix of manufacturers (SMEs and multi-nationals), consultants and content providers. The group’s long term vision is for the UK construction product manufacturing sector to be recognised as a world leader in the integration of BIM and manufacturing technologies to supply the products and solutions for a sustainable built environment.

Our speakers for this event are:






Chris Witte, Marketing Director for Knauf Insulation @Chrisjwitte

Knauf are a business who has already taken the plunge and have created model objects that are freely available to download for a large proportion of their product range. Chris will be sharing his experiences of this progress.








Alan Balkie, BIM Object @BIMobject

Our second speaker is Alan Baikie, Managing Director for BIM Objects UK. Alan has many years of experience in the construction software industry and now heads up one of the several content creation organisations that are available.

Both Chris and Alan are also key members of the BIM4M2 group – BIM for Manufacturing and Manufacturers with key roles in the Education, Data Templates (PDTs) and Promotion groups within the BIM4M2 organisation







Our third speaker is our good friend of thinkBIM Craig Sewell from Cubicle Centre @cubicle_Craig. Craig is Brand and Marketing Director at Cubicle Centre and has overseen their businesses journey from 2D to 3D, the creation of their own suite of model content and how they are using this to add value for both themselves and their customers.




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